
Sans-serif fonts are usually associated with websites. Serif fonts are usually associated with newspapers and print media (e.g. Those little lines are called serifs, and fonts with serifs are serif typefaces. Notice how the Times New Roman font has little lines on the side edges of the letters? Arial doesn’t have that. Now select Times New Roman and write your law firm name. Select Arial as your font and write your law firm name. What the heck is a serif font, you ask? Do me a favor, open Microsoft Word.

When it comes to font styles for your law firm website, you have two main classes of font styles: serif fonts and sans-serif fonts. Do you perceive your firm to be more traditional, with a rich history? Is your firm more modern, cutting-edge? Serif or Sans-Serif? Your logo should represent your firm’s image and ideals. Your website, which should be professionally designed, will ideally have a logo in the top portion of your main page. If you hand out a business card, what stands out on it is the logo. Your logo is often the first impression people get of your firm. But your law firm logo says more about your firm than you may think. If you’re considering starting up a law firm or have an established practice, you know you need a letterhead and logo for your business card.


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